Michigan Business Insurance: Pinning Tips on Pinterest

Pinterest boasts over 17 million users- below are some tips on how to optimize it for your business. Whatever industry you’re in,  Pinterest can be a great marketing tool. ‘Pinning Tips on Pinterest’ is provided by Capital Michigan business insurance.

Initial setup. When you set up your Pinterest account, there are several things to consider. Integrate the Pinterest share buttons into other social media platforms. Research what your ideal client is pinning, and use your research as a jumping point to set up your initial boards. Consider what content will bring users to your site (pins) and what content you want them to take away (pinning from your site).

Be aware of copyrights. Read the terms and conditions on the site. Always credit the source of the pin if you’re re-pinning it. And before re-pinning, check to make sure the source of the pin is legitimate.

Pin strategically. Pin across a wide range of boards, not just a single focus. Add web links to your description. Don’t just self-promote, but showcase the lifestyle behind your brand. Most pins are re-pins, so creating your own “fresh”

You can pin a wide variety of images, including photos, images, text, and video; take advantage to provide a selection of visually appealing pins to your followers. Use image creation tools (Pixlr, Instagram, etc.) to make them more interesting. And keep it simple. Use clear, engaging, high quality images. You can even get creative and create your own infographics.

Get creative. Use your Pinterest account to integrate creative marketing strategies. Hold promotions on there. Allow users to post on certain boards. And use images to promote various competitions or events you’re having.

At Capital Insurance, our agents are trained specialists in all types of Michigan business insurance. We have the expertise to understand your needs and can design a program that allows you to get the most for your insurance dollar.

Source: Entrepreneur